Xpress Pizza, a pizza chain located in Victoria, Australia, knew how to spread the joy of authentic pizzas far and wide but their online presence and marketing strategy were deficient. They joined forces with us with the main motive of enhancing their online presence, expanding customer reach, and boosting revenue.
In today's digital age, not having a website, Google My Business page and almost zero online presence severely hindered business growth and led to various challenges for the pizza chain, including:
Lacking a website and Google My Business page meant the pizza chain was unable to reach potential customers searching online for local pizza options, thereby reducing visibility among a local audience who prefers online ordering.
The lack of an online presence led customers to perceive the chain as outdated or less professional compared to competitors with modern, user-friendly websites, thereby impacting their business negatively.
Competitors with robust online presences were able to capitalize on online marketing and promotions more efficiently, resulting in drawing attention of the customers who prioritize convenience and seamless ordering experiences.
Because of no online presence, Xpress Pizza could not effectively reach and engage potential customers through essential digital marketing efforts like SEO, social media marketing, and online advertising.
We thoroughly understood all requirements, analyzed the competition and target market to craft an SEO friendly website that can deliver unforgettable user experience as well. To deliver a website that lowered bounce rates, increased conversions and helped Xpress Pizza to crate brand reputation, our team
Has designed a website with an intuitive navigation structure having clear menus and categories that make it easy for users to find information about pizzas, menu items, specials, and ordering options.
Has planned individual pages for each location where Xpress Pizza operates.
Has limited the DOM size, without affecting the user interface, for faster loading, to give a better user experience.
Is frequently conducting thorough keyword research to identify relevant search terms related to pizzas, delivery, and local dining preferences and updating high-quality, informative content regularly that incorporates targeted keywords naturally.
Is monitoring trends & competitors and understanding the target audience in social media to create engaging content.
UI/UX
Website Design
Website Development
SMM (Social Media Marketing)
SEO Service
Content Writing
Web Application
Admin Portal
Customer Base Increased
Revenue Increased
Outlets
Client Retention
