Xpress Pizza

A sizzling success story of web development, SEO, and SMM services integration driving unprecedented growth!

Xpress Pizza, a pizza chain located in Victoria, Australia, knew how to spread the joy of authentic pizzas far and wide but their online presence and marketing strategy were deficient. They joined forces with us with the main motive of enhancing their online presence, expanding customer reach, and boosting revenue.

Industry
Foodservice
Timeline
1.5 years and still going…
Team member
8
Xpress Pizza

Challenges

In today's digital age, not having a website, Google My Business page and almost zero online presence severely hindered business growth and led to various challenges for the pizza chain, including:

Limited Reach

Lacking a website and Google My Business page meant the pizza chain was unable to reach potential customers searching online for local pizza options, thereby reducing visibility among a local audience who prefers online ordering.

Brand Perception

The lack of an online presence led customers to perceive the chain as outdated or less professional compared to competitors with modern, user-friendly websites, thereby impacting their business negatively.

Competitive Disadvantage

Competitors with robust online presences were able to capitalize on online marketing and promotions more efficiently, resulting in drawing attention of the customers who prioritize convenience and seamless ordering experiences

Missed Marketing Opportunities

Because of no online presence, Xpress Pizza could not effectively reach and engage potential customers through essential digital marketing efforts like SEO, social media marketing, and online advertising.

Solution Implemented

Solutions Implemented by us

We thoroughly understood all requirements, analyzed the competition and target market to craft an SEO friendly website that can deliver unforgettable user experience as well. To deliver a website that lowered bounce rates, increased conversions and helped Xpress Pizza to crate brand reputation, our team

Has designed a website with an intuitive navigation structure having clear menus and categories that make it easy for users to find information about pizzas, menu items, specials, and ordering options

Has planned individual pages for each location where Xpress Pizza operates

Has limited the DOM size, without affecting the user interface, for faster loading, to give a better user experience

Is frequently conducting thorough keyword research to identify relevant search terms related to pizzas, delivery, and local dining preferences and updating high-quality, informative content regularly that incorporates targeted keywords naturally

Is monitoring trends & competitors and understanding the target audience in social media to create engaging content

Team Size

Project Manager

01

Full Stack Developer

01

UI/UX Designer

01

Quality Analyst

01

SEO Expert

02

SMM Expert

01

Content Writer

01

Service

UI/UX

Website Design

Website Development

SMM (Social Media Marketing)

SEO Service

Content Writing

Deliverables

Web Application

Admin Portal

Session

Tech Stack

Bootstrap
Core PHP
Java
Sql Server
Figma

Output

50%

Customer Base Increased

40%

Revenue Increased

7+

Outlets

20%

Client Retention

Xpress Pizza

We are eager to write the next case study for your project!

There are plenty of case studies like these….

Cultivera

Created Cultivera B2B, a club of 3 different products (Cultivera Pro, Cultivera Market and Cultivera POS), to provide a seamless and unforgettable experience..

Cultivera

Ekeeda

Designed and developed a highly scalable edtech platform named Ekeedaa, to provide uninterrupted learning experience to 1000s of future engineers..

Ekeeda